Building your enterprise can be a challenging task if you don’t know where to look for pointers. Hundreds of businesses fail because of arrogance because they don’t want to learn from those who’ve come before them and those who they are competing against. The business industry is a play of success stories and potential crash and burns, but those who know where to look for inspiration and learning can find a better space for growth compared to those who don’t have the mettle to keep up with the pace.

Being flexible in services like the locals

Local establishments either work or flop depending on how they cater to their clients. Local businesses usually make it their incentive to dedicate their list of services to their nearest customers, which is aimed at both residential and commercial inhabitants.

For example, specialists in air conditioning maintenance London offers might cater to having a broad reach but highlight that they have local areas that they service specifically. Instead of opting to go for a nationwide approach, they instead focus on the variety of their services for a select few.

Rewarding your clients like Starbucks

A rewards system is an integral part of any franchise if you’re looking to motivate your clients to continue their loyalty to you. Reward cards are nothing new, but Starbucks has stepped it up a notch by putting their foot in the right place by having a market of coffee-addicted aficionados who see the act of drinking coffee as a fashion statement. Pairing this mindset with the seasonal freebies and goodies that they provide makes for a cycle of buying and spending for repeat customers who feel that they earn more every time they visit.

Thinking out of the box like Wendy’s

With the burst of social media also came the need for businesses to grow with the times. Nowadays, it’s much easier to have a significant bump in your numbers only to lose them the next day all thanks to multiple platforms for posting publicity material. Viral status has always been a hit or miss especially when it comes to big-name companies who are considered to be detached from the younger demographic. No other social media voice has it as lit as Wendy’s. The unpatronising sass and quippy tone of their twitter account have sparked various online articles on the restaurant’s rebranding of their PR campaign to include the raunchy mascot to add a bit of fun to their restaurant’s personality.

Staying on-brand like Apple

Apple as a brand goes beyond being a company that develops gadgets. Apple has shown that they sell more than just one device, but instead a streamline of consistently effective and aesthetically uniform fashion statements. To match the sleek and advanced quality of their products in terms of hardware, they also make sure that their services are top-notch boasting a high processing power for their laptops and PCs together with their other Apple devices.

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