Traffic is a big concern for every website owner. Concern gets more narrow when discussing it in reference to types of traffic.

Website Traffic is basically of four types:

• Direct Traffic: Traffic which is generated by directly typing url into browser or hitting bookmark button.
• Referral Traffic: Traffic which is generated by getting referred from a website.
• Organic Traffic: Traffic which is generated by getting referred from search engine result page.
• Social Traffic: Traffic which is generated by getting referred from social media platforms.

Every type of traffic plays a significant role in improving website visibility and conversions. According to need(s) of a website, different type of traffic has to be leveraged efficiently to give positive outcome.

Here we will discuss about social traffic on a drupal made website. We will discuss some tips and modules related to drupal which can enable and leverage social traffic.

Before discussing tips, let us know why social Traffic is important.

Social media has variety of uses with similar interests as your website. Appearing in front of those users improve chances of getting follow back and traffic.

Another benefit is on rankings. Search engines benefit a website in rankings, if it also has good social traffic.

Be social first: To enable social traffic on website a website has to be social first. This means the website should have social elements enabled to attract social media traction.

Drupal social share, drupal social login, drupal commenting etc. are some social modules which use social media for their function.

This also improves user experience on website.

Social Ads: Almost every social media has its own ad platform. Ads are the quickest medium to reach people and provoke engagement. Retargeting ads can improve efficiency of your ads. With the help of facebook pixel plugin, ad tracking can be enabled for facebook ads, if you specifically are looking for targeting facebook users.

Social Media Groups: Social media groups are the right places to promote your website. Website and pages can be shared into groups to attract traffic. If your website has a blog, then sharing buttons will ease the sharing process for groups.

Along with social traffic, sharing on relevant groups can also help in generating leads and networking with like minded people.

These are some tips for increasing social traffic to your drupal website. If you have any suggestions or question, drop them in comment box below.